Mother and son Joyce & Charles Ashbridge founded Taste Tradition on New Year’s Day 2004. Their success is testament to the increasing value people place on animal welfare, traditional methods and high quality, beautifully tasting real produce.


All their cattle are rare or traditional breeds, with the majority being Longhorn, Shorthorn, Belted Galloway, Dexter, Aberdeen Angus, Hereford or Red Poll.

These breeds take longer to mature, and require extensive farming. However, the marbling this produces in the meat and the flavours on the palate are well worth the effort.

What Makes Them Special

Taste Tradition cattle have a grass-based diet, which is what cattle have traditionally consumed for centuries. This diet leads to a magnificent creamy-soft yellow coloured fat, which is high in Omega 3 oils. One of the lesser known health benefits of grass-fed, traditional breed meat is this high level of Omega 3 oils.

Notes From the Team

Charles also farms a small herd of beer fed Dexter. Averaging about four pints of locally brewed beer a day, and plenty of brewers grains, the cows are pretty relaxed, which is unusual for Dexter who are normally feisty. The beer also has a strange effect on their horns - it makes them grow extra fast!

Butchers Tip

The Provenance team love a bit of slow cooking, and you don't get much better for that than short ribs. Keep the temperature down and cook them as long as you can. You'll end up with full on flavoured, fall off the bone beef.